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When planning your color scheme, add colors that will go any existing materials you must match. How many colors will be needed to achieve the desired effects and sill look good? Choose web safe colors. What color is your logo, or do you have several color schemes for your logo? Do you want to add additional colors and special effects like transparency, 3-D appearances, and metallic objects, which look great on the web but might be too costly and difficult in print matter. What background color looks best with your logo? What color text goes best with that background color in a RGB screen environment, where light originates from behind the entire image area? Changing colors later may make you need to rework enitre layouts. On screen, light text looks great against a dark backrground, which is the opposite of print, where light text can blur on a dark backround. Contrasts and color relationships may no longer work when you change even one color. |
Images that have been matted to go with one background color will have to be reprocessed to go with a new background color. Gather all of your photos together. Do they need to be natural, and realisitic, with minimal editing, or should they be made to have a particular color cast and special effects to match each other and to fit a cetrain way into your website? What color background and graphics will go with your existing photos and logo? Perhaps some of your photos would make great background images. It is best to give your photos a consistent treatment. A great deal can be accomplished by making digital mockups of your webpage and colorizing all of the elements to make sure they will look good together on screen. However, if you do get in a bind, a good way |
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| Web design begins with organizing information, and color should be one of the first design elements considerred before going into production.be one of the first design elements considerred before going into production. Save time and money by choosing your color palette from the beginning. Web color is free, but don’t use color carelessly. Plan ahead to make sure the site looks good as a coherent whole. Every element should look like it belongs, and plays it proper role in the hierarchy. Do you want your logo, your page titles, your text, your photographs, your graphics, or your links to stand out the most? Which items should be equal? Which elemtents should correspond? A photography site would probably want to emphasize the photographs, while a news site would be more llikely to emphasize text and text links. You can use color to create a mood, establish relationships and hierarchies, and hold the entire layout together as a coherent unit.
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| ClearDesign LLC Newsletter · Volume 1 · Spring 2005 | Page 5 |
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